Career in Marketing Management in India- Salary, Jobs and Scope

career in marketing management

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The job market for management is thriving in India. The management services make use of the educated managers and supervisors from different spheres of industry. Marketing managers have nearly 25% chance of being hired yearly in designated areas like business, marketing and sales. Marketing resumes are valued because these people come from diverse backgrounds, have continued learning and development experience and possess team-attunement skills required for organizational transformation. There’s no denying the importance and demand of marketing skills, especially in this age of technology. This blog post talks about whether or not to choose a career in marketing management in India. Read on to find out why this profession is worth the money, considering you’ll have options like remote-work and various social media platforms at your disposal.

What is Marketing Management?

Marketing Management is a multi-disciplinary field that manages and implements marketing activities for the entire organisation. It ensures market-focused growth by leveraging changing consumer needs and trends. Some of the key challenges faced by marketing management in India include lack of skilled manpower, lack of consumer reach, and ambiguity on best practices. With the growing e-commerce market in India, the need for more people with marketing management skills has been increasing too.

Career Offering Major in Marketing Management

In India, the career of a marketing management offers a very lucrative job market. However, this career is not one that you would want to pursue but one to be taken as a profession where you can gain opportunities to advance on and use your skill sets in the larger scale of things.

India is emerging as a hub in global sales and marketing. This high demand is especially seen in B2B sales and marketing where an increasing number of multinational companies are setting up operations in India. The job prospects for marketing professionals are undoubted. Big organizations are wholeheartedly investing to expand their presence here, thanks to the opportunities offered by this burgeoning tech- outsourcing hub.

  • This is a graduate level career specializing in the marketing strategy and management of organizations.
  • Training to be a Marketing Manager requires that you master many aspects of marketing – such as advertising, public relations, promotion, sales analysis & market research, branding, etc.
  • Professional Marketing Managers are tasked with assembling and executing marketing campaigns for their company to improve brand value and financial performance.
    Careers in this field may also be found at agencies or e-commerce websites.

There are ample opportunities available for marketing professionals in India, where they get to work with industry giants at highly sought after job positions. Here we have listed some of the country’s best marketing companies where you can board a success flight. Let’s take a look at these names:

  • L’Oreal India
  • Bharti Airtel
  • PepsiCo
  • Hindustan Unilever
  • Tata Motors
  • Nestle
  • Sony India
  • Mahindra & Mahindra
  • Vodafone Plc.
  • Johnson & Johnson

Career Professional Courses in India

If you are thinking of taking up the field of marketing management courses in India, do not worry. Marketing Management courses are considered to be in high demand across many sectors due to the opportunities that these jobs offer.

However before opting for this course, there are many factors you should consider first through market research which also include the compensation and salary offered by respective organizations and of course the scope for growth which it can offer.

An aspiring Marketing professional should have an in-depth understanding of the techniques, tools, and practice of marketing.

Here we have listed 10 best colleges to pursue your degree in management, based on the NIRF rankings conducted by MHRD annually to rank institutes:





Indian Institute of Management



Indian Institute of Management



Indian Institute of Management



Indian Institute of Management



Indian Institute of Technology



Indian Institute of Management



Indian Institute of Technology



Indian Institute of Technology



Indian Institute of Technology



Xavier Labour Relations Institute



Job trends and salaries in the field

The average salary of a marketing professional incurs around Rs 2 Lakhs per annum, according to a study released by global HR firm Korn Ferry Hay Group. With India’s booming IT sector leading the jobs growth, there are some career opportunities in Marketing Management as well, which usually pays considerably more than average Indian salaries.

Popular Job Profiles For you

Job opportunities for marketing managers in India have grown rapidly. In fact, demand for marketing managers is vastly high due to the shift towards digital marketing, as well as the increasing need for brand loyalty and build their image in a global context. The demand for employers in the area of marketing and communications is on the steep rise due to its various scope, and vice-versa.

So let’s take a look at some of the popular job profiles that you would like to opt for:

  • Marketing Research Analyst
  • Product/Brand Manager
  • Marketing Manager
  • Social Media Manager
  • Public Relations Specialist
  • Sales Manager
  • Advertising or Promotions Manager
  • Media Planner


In today’s world, the importance of marketing to every company is in a great way. It has completely changed the whole industry and helped establish branding. Marketing management also offers a much wider scope for career options compared to other fields.

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