We have successfully reached an age where you simply cannot escape digital marketing! Even as you read this on your digital device, you are being an essential component of the digital field of marketing.
We are Going to discuss:
- Overview of Digital Marketing
- Why Choose Digital Marketing As A Career Option
- What Are The Major Roles In Digital Marketing
This increasing need for digital marketing has resulted in the creation of and demand for digital marketing jobs. More and more businesses are approaching digital marketing companies for handling their accounts, resulting in creation of more jobs and opportunities for aspirants.
Building a digital marketing career is the need of the hour. It is safe to say that the onus of marketing has now shifted to digital platforms.
Especially in India, market digitization is taking place at a lightning speed. There is a plethora of job opportunities in the field of digital marketing. Especially in the economic hubs, new opportunities are constantly being created that help you build your digital marketing career.
If you are willing to build your career in digital marketing in India, there are many reputed agencies waiting for your application!
Opennaukri is a platform that guides you in choosing the right career, helps you find the right place for training in Digital Marketing, thereby helping you build a successful career. Right from PR to SEO content writing, you can land a fulfilling digital marketing job in the industry according to the skills you possess.
Similarly, if you live in the Silicon Valley of India, you can look for the best digital marketing jobs in Bangalore. If you live in the ever-hustling financial capital of India, you can look for digital marketing jobs in Mumbai. No matter which city you are in, you can rest assured about finding a digital marketing job best suited for you.
However, why choose digital marketing as a career option?
Why Choose Digital Marketing As A Career Option?
Digital marketing has emerged as a mammoth career option with new opportunities being created at a considerable speed. Today, college graduates prefer digital marketing jobs as compared to building a career in traditional marketing. However, why should one choose digital marketing as a career option? Here are some of the major reasons for the same:
- Online Presence Of Businesses
We are living in the year of 2020. Digitization has seeped into every business and every sector of the industry. This has resulted in a widespread online presence of businesses.
Today, you will find almost every business online. The company will have an official website and an account of all prominent social media platforms. This has resulted in a spike in digital marketing jobs.
As more businesses get on digital platforms, there is a higher need for digital marketing, leading to more job opportunities in the field.
- Ever-evolving Field
The field of digital marketing is fairly new. Though it has come really far, a lot is still remaining to be discovered. There are new technological innovations and upgrades in the realm of digital marketing every now and then.
Building a career in digital marketing is therefore interesting and rewarding, as you get to witness new trends and technological advancements on a first hand basis.
- Pool Of Skills
Digital marketing is not restricted to a specific skill set. It holds opportunities for individuals possessing varied skills. Let’s understand this with an example.
If there is a prominent SEO company in India, its team of employees will possess a varied set of skills. There will be content writers drafting SEO-friendly content. There will be SEO experts trying their best to get their clients’ website rank high up on SERPs. There will be analysts to analyze the progress made.
Digital marketing is therefore a pool of skills and you can build a career in the same if you possess a relevant skill. However, if you want to take up an educational course that helps you land a job in digital marketing, you can look up agencies such as Career Launcher, that help you choose your career wisely.
- Boom In Digital Economy
As compared to the traditional marketing economy, the digital marketing economy is making a far better and more sustainable growth. This results in the creation of new jobs and opportunities.
More and more people today are getting an access to internet at very cheap rates. Consuming content online has therefore become much more prevalent than it was a few years ago.
Digital marketers have tapped this opportunity and made marketing simpler and more accessible.
How much a Digital Marketer Earn
So here comes the response to the most foreseen question. The pay significantly relies upon the kind of company, organization, based on skills and your job. Here, we give you a general thought with regards to what you can anticipate
| Roles | Salary in Rupees |
| Digital Marketing Manager | 5 lakhs to 12 lakhs |
| SEO Manager | 4 lakhs to 10 lakhs |
| SEM/PPC expert | 4 lakhs to 14 lakhs |
| Content Writer | 5 lakhs to 11 lakhs |
| Social Media Manager | 3 lakhs to 6 lakhs |
| Web developer/designer | 3 lakhs to 10 lakhs |
What Are The Major Roles In Digital Marketing?
There are many roles you can play and designations you can hold on building a career in digital marketing. This essentially depends on your area of expertise, skills and experience.
Here are some of the major digital marketing roles you can apply for:
- Web Developer/Designer
Websites are arguably the most important asset of digital marketing. A website is often the first impression that a business makes on its potential customers.
It is therefore extremely important to design an efficient website, and a web developer or web designer does exactly the same. It is their role to build a website that is interactive, informative, aesthetically appealing and with a convenient call to action.
As a web designer/developer, you will be required to be efficient in coding and fluent in programming languages. It will be your responsibility to build user-friendly websites that cast a great first impression on the visitors.
- SEO Executive
An SEO executive is the individual responsible for making the clients’ websites rank high up the search engine results pages (SERPs). Just like physically producing an item is incomplete without marketing, simply building a website is incomplete without good SEO.
As an SEO Executive, you will be required to get more traction and traffic on to your clients’ websites with a good mix of on-page and off-page SEO. You will also be responsible to:
- Ensure the content posted on websites is SEO-friendly
- Undertake keyword research
- Search efficient SEO tools
- Build and submit sitemaps
- Social Media Manager
As the name suggests, a social media manager is responsible to manage the social media activities of the clients.
As a social media manager, you will be required to overlook the social media account created for your clients. You will also be required to make innovative social media strategies, build interactive social media posts and letting them reach to as many people as possible.
In short, the key responsibility of a social media manager is to build and improve the image of their clients on different social media platforms. A good amount of critical thinking and creativity is required to essay this role.
- SEM Expert
SEM (Search Engine Marketing) expert is the individual responsible for creating brief ads created for browsers while they are on a search engine.
As an SEM expert, you are essentially treading on a thin line between highly stimulating and highly irritating ads. You need to ensure that the ads you create do not hamper the browser’s experience and encourage them to click on your ads.
Your key responsibilities as an SEM expert will involve managing PPC keywords, refining landing pages, managing split ad groups, creating extensive reports and suggesting creative copies for the SEM ads.
- Content Marketer
As the name suggests, a content marketer is responsible for the creation and management of all the content put up on the digital platforms.
As a content marketer, you need to ensure that the content you write for websites, blogs, articles or any other platform is unique and original. Search engines love original content and would only rank your website if it holds quality content.
It is also your responsibility as a content marketer to use the keywords researched by the SEO expert in an organic manner. You are required to use keywords in your content in a way that they do not look forced and hold relevance to the content.
It is also your responsibility to create content that is engaging and possesses all qualities of being viral. If you have an impeccable English diction and ability to think out of the box, you can become a valuable content marketer.
- Digital Marketing Manager
A digital marketing manager can safely be called the boss of digital marketing. They are the ones responsible for all the activities performed by their team in the field of digital marketing.
Applying for this position calls for a working experience of five to seven years in the same industry. Also, you need to be a “Jack of all trades”, being able to juggle between multiple tasks to become an efficient digital marketing manager.
Digital marketing certainly has something for everyone. It has already provided a lot to the world of marketing and we have yet barely scratched the surface!
If you are planning to build your career in digital marketing, go right ahead and approach the best digital marketing company you know of with your career objective!
Give a flight to your career with Digital Marketing. Enroll for understanding this career and know from where to get the right training. We are here to help!
